Find a Marketing Differentiator and Promote It!

In today’s competitive healthcare environment, radiology imaging centers must be more aggressive than ever in marketing their services in order to maintain and increase their referral base. Stated a little differently — effective customer marketing has never been more important.

The first step in an effective marketing plan is to find a market differentiator and then promote it! Let your customers and potential clients know that you have their best interest in mind. Tell them why your center is the one they should choose.

One differentiator that you can promote is ease of connectivity. Explain to them just how easy it is to send and receive reports and images from your center. Let them know there are cost-effective alternatives to expensive and time-consuming EMR interfaces. DigitalOne offers radiology referral centers a competitive advantage to help them grow market share by significantly increasing connectivity that helps gain new referrals and retain customers with improved service levels.

Our tool kit of connectivity solutions is being used in over 600 hundred referral centers nationwide to connect physician practices to centers of care. Radiology centers can choose between a very low-cost EMR integration solution that allows results to be directly delivered to any physician office EMR or a no-cost, desktop delivery solution. Both solutions allow radiology referral centers to electronically receive orders and deliver results with images to referring physicians’ EMRs.

And, an added benefit to promote is the fact that DigitalOne can help your radiology center support its customers’ compliance with the new CMS Advancing Care Information (ACI) program. ACI is more patient-centric and focuses on improved connectivity. The goal of ACI is to support the use of EMRs with simpler, more connected, user-friendly technology.

Challenges abound today for radiology referral centers, including acquisitions by hospitals, reduced reimbursements and other trends driven by legislation that are not going to end anytime soon. DigitalOne’s connectivity solutions can be a differentiator that will not only help you enhance and coordinate the care you deliver, but also help you improve your bottom line with a demonstrable Return on Investment (ROI).