Imaging Centers can now use the growing demands of Meaningful Use and required compliance for referring physicians as a catalyst to create market differentiation.
Receiving orders and delivering results are key elements of Stage 2 MU. Consider that referring physician dissatisfaction with imaging centers is strongest in the areas of report turnaround, scheduling and registration; an imaging center that provides significant leadership in these areas will be viewed more favorably. In addition, referring physicians have invested heavily in EMR systems and would like to receive radiology results the same way they do labs, directly into the patient chart of the EMR.
The D1 Suite of tools provided by DigitalOne gives imaging centers multiple options for connecting with their referring physicians. Change the conversation between your marketing people and the referring physicians by engaging the doctors and staff in subjects that provide high ROI. By providing solutions for your referring physicians that help meet their objectives outlined in Meaningful Use, your imaging center’s services will be seen as more valuable than the competition.